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 Speaking of India
According to IT industry analysts at Gartner, half of all US-Indian offshore ventures fail, with cultural differences as a key contributing factor. Based on the author’s years of experience training US clients and Indian partners, Speaking of India enables both parties to sidestep the major cultural hurdles to ramping up and rolling out successful offshore ventures. The book identifies key differences between Americans and Indians—in the areas of communication style, management style, meetings, male-female relations, language, virtual teaming/building trust, and business and social etiquette—and offers practical fixes for the most common challenges. If you work with Indians, whether onshore or offshore, or if you’re an Indian working with Westerners, this book is for you.
Order from Amazon or from the publisher.
"Storti’s cultural observations about Indians are spot on."
-Ranjini Manian, CEO, Global Adjustments,
author of Doing Business in India for Dummies
"… a fascinating look into the cultural differences between Indians and Westerners. Craig Storti helps us understand that by finely tuning our eyes and ears to the differences, we can bridge the gaps and strengthen our business relationships."
—Chris Gilmore, Vendor management Director, CNA Insurance Companies
"Craig Storti…offers practical solutions [for] business leaders in India and the West."
Paul McDonough, VP, Offshore Program Manager, Sun Trust Bank
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